INTERVIEW: Sustainable Business Owner: Remya Raj of RaRe N Precious

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At Avartana, our mission is to raise awareness about sustainability in fashion and encourage people to make more conscious choices. One of the ways we do this is by highlighting small business owners who are working towards sustainability and limiting waste in production. Recently, we hosted a webinar with Remya Raj, the founder of Rare N Precious, a jewelry brand specializing in handcrafted Indian designs.

Why Talk About Sustainability?

The fashion industry is one of the largest polluters in the world.

Fast fashion in particular creates:

• Enormous textile waste that often ends up in landfills

• Harmful impacts on water and ecosystems

• Exploitative labor conditions for workers

  
  

By contrast, sustainable fashion focuses on quality over quantity and ethical sourcing.

Jewelry is a great example of a sustainable alternative because it’s long lasting and tied to cultural heritage.

About Our Guest

Remya Raj started Rare N Precious with the vision of bringing traditional Indian craftsmanship into modern jewelry design. Through her brand, she not only creates timeless pieces but also supports artisans and promotes conscious consumer choices.

In our conversation, we discussed:

• How small businesses can take steps toward sustainability

• The importance of ethical sourcing and waste reduction

• The challenges and opportunities of sustainable entrepreneurship

  
  

Watch the Webinar

If you missed the session, you can watch the full webinar above!