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Research conducted by Tanya Rajesh Mentored by Dr. Victoria Stout of University of Colorado, Boulder Abstract: Fast fashion brands...

At Avartana, our mission is to raise awareness about sustainability in fashion and encourage people to make more conscious choices. One...

I’m thrilled to share that I’ve officially joined the Remake Changemaker Program, a global community of young advocates working at the...

After months of planning, I’m incredibly excited to finally share the project that’s been at the heart of Avartana: Introducing Ecoffect...

Caring Is Cool: How To Make Your Clothes Last Longer Sustainability starts at home. The better you care for your clothes, the longer...

The most sustainable clothing is the one already in your closet. But when you do need to buy something new, conscious shopping matters....

Each garment you buy has a carbon footprint—from growing the fiber to manufacturing, shipping, washing, and disposal. Here’s a breakdown:...

We often assume that donating clothes equals doing good—but the truth is more complicated. Only about 10–30% of donated clothes are...

Behind every piece of clothing is a person. Often, their story goes unheard. Most garment workers are women of color in the Global South,...

Forget outdated stereotypes about secondhand clothes—thrifting is one of the most stylish and sustainable ways to build a wardrobe today....

Capsule wardrobes are minimalist fashion collections built on the principle of quality over quantity. The idea is simple: choose a small...

Want to shop smarter? Start by reading the label. Most shoppers overlook this tiny tag, but it holds powerful clues about a garment's...

When it comes to sustainability, fabric choice matters. Some materials use less water, last longer, and break down naturally. Others rely...

As sustainability becomes more popular, many brands are eager to appear eco-friendly without making meaningful changes. This practice is...

The Real Cost of a $5 T-Shirt: Who’s Paying the Price? That $5 t-shirt may be a financial bargain, but it comes with a hidden price tag....

Overconsumption:  In the late 90s to early 2000s, viewers of the media looked to celebrities, magazines, and fashion shows to see what...

In a world where being environmentally conscious is more important than ever, sustainable fashion has been gaining popularity among young...

In recent years, the fashion industry has taken great strides towards becoming more environmentally conscious and sustainable. As young...

Are you a fashion enthusiast looking to make more sustainable style choices? Avartana has got you covered! We understand the importance...