Looking Back on Avartana's 2025

As we wrap up 2025 and make our way into 2026, I wanted to share some thoughts on where Avartana has been this year and thank everyone who's been part of it.

When I started Avartana, the idea was pretty straightforward: to make it easier for the general public to understand sustainable fashion. Fast forward to today, Avartana's Ecoffect app has grown to around 3,000 monthly users, a much wider reach than I imagined for an online web app!

As a high school student, it's honestly wild to see something that began as just an idea I had starting in elementary school (i.e; collecting glue sticks from classroom to classroom to refill them, Elmer's got upset because I was exposing their greenwashing tactics at the age of 9 😪) now being used by thousands of people who genuinely care about sustainability, from the labor processes to environmental impacts!

This year, I spent a lot of time just listening, especially reading feedback emails, watching how people in my community actually used the app. I am continuously using those insights to make this app more accessible for everyone, so please keep the emails coming in 2026! My highlight of the year was conducting research with PhD scholar Victoria Stout, running a survey that reached almost 700 participants; getting to conduct further research on consumer behavior in sustainable fashion was incredible, and I think that work really helped shape Avartana into what it is today. I hope my effort shows in the final product! Thank you so much, Dr. Stout!

Some of what we improved in Nov/Dec of 2025:

• Brand sustainability info that's actually clear and digestible

• Faster scan and smoother overall experience

• More specific details on labor practices and environmental impact, with a focus on transparency

• A mobile design that doesn't feel clunky

There's still so much I want to do, especially more partnerships and educational content for a younger audience. Thank you, Remya Raj, of RaRe N Precious, for taking the time to discuss sustainable practices with me this year! To all 3000 of you and more, thanks for being here and for caring about all of this. Here's to making 2026 even better. 💚

Tanya

Founder, Avartana